#GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. This year, #GivingTuesday falls on November 28. #GivingTuesday harnesses the collective power of people to transform how people think about, talk about, and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.
Anyone, anywhere can get involved in #GivingTuesday and give back in a way that is meaningful to them. From fundraising to volunteering to offering free services, #GivingTuesday is a great way to engage your community and to become part of a larger worldwide movement that promotes generosity. Below are some examples of ways you, your family, and/or your organization can participate on #GivingTuesday.
- Donate or organize a fundraiser for a nonprofit. Experiment with creative approaches to expand your donor base and to raise more for charities around the world.
- Launch a campaign on #GivingTuesday to increase donations through the end of the year.
- Partner with a donor or sponsor to host a matching grant challenge for #GivingTuesday. This could be a 24-hour challenge leading up to #GivingTuesday, or it could launch on #GivingTuesday and run through December 31.
- Help your kids collect spare change or donate part of their allowance to a charity fund each week.
- Hold a yard or bake sale and donate the proceeds to an organization of your choice.
- Ask your children to select a toy or gift to donate to children in need.
- Volunteer for a charity or organize a larger team volunteer event with your friends, family, staff and neighbors.
- Donate your time to help charities in need of your skills.
- Organize a donation drive for people to donate goods, clothing and other items to those in need.
- Partner with local organizations to give a donation (money, goods or services) to nonprofits.
- Ask organizations to work together to build a local #GivingTuesday movement. In 2016, over 80 cities and states led their own #GivingTuesday movements to benefit local nonprofits.
- Create a #GivingTuesday product to sell during the holiday season and donate proceeds to a partnering charity on #GivingTuesday.
- Get your local government officials to proclaim November 28, 2017 #GivingTuesday in your city or town. Make this a big press moment and bring the community together to celebrate generosity.
- Activate your social media constituency (or open a new social media account) to talk about giving.
- Celebrate community heroes and service leaders on social media and with your local press.
- Email your community to educate them about #GivingTuesday and invite them to give.
- Share photos from past campaigns or volunteer events to teach your followers about how you serve the community. Remember to use the hashtag #GivingTuesday!
- Create a #GivingTuesday video with your family, community or staff. Share on YouTube, Facebook, and social media using the hashtag #GivingTuesday.
- Brand your personal and organizational social media accounts with #GivingTuesday graphics and be an ambassador for the movement.
- Partner with organizations or sponsors to do a social media fundraising campaign, where a certain amount is donated per re-tweet, like, or post.
#GivingTuesday is so much more than one day in November. Pledge to do more the following year. For instance, you can give a certain amount every month to a charity, pledge to volunteer every month or launch a payroll giving program to continue to give back.
This November 28th, join the movement and give – whether it’s some of your time, a donation, gift or the power of your voice in your local community.